1 - Merriam-Webster Dictionary defines ULTRA as going beyond others or beyond due limit.  2 - for to whom so who chooses must apply this meaning as a way of life, as long as their is life to breathe. By going beyond everyone and above all limits and go beyond the beyond.  3 - To be mentally healed and free, imagination and knowledge has no limits, therefore; evolution has no end and self love is  power.  (2 & 3 are ULTRA defined in Zack Ultra's words)

ZACK ULTRA was in deep thought one day, looking at his surroundings, looking at his life, analyzing his situation of  not having his $hit together, and eating on day old grits in the middle of his trail and tribulations; he says "This is not me, this can't be my life."  He was already working hard (so he thought), going above and beyond, but results did not show.  ZACK, was overly tired of the cliche  "different day same shit."  His dreams were not being fulfilled and goals were what seemed like a million miles away from being  accomplished.  With a deep hunger to live and not just be  alive, but to live and prosper, and enjoy success; ZACK ULTRA decided to take his life, the way he approached life, his drive, his work ethic, his motivation, his self-esteem, his vision, his motivation, his appearance, his heart, his mind, his  body, and his soul to another level.  For him being the best, or amazing, or outstanding , or ultimate, or mega were good enough.  He found that ULTRA is the highest standard, so this has to be his way of life, his approach to life, his weapon of choice in order to conquer all doubt, demons, and anyone and anything that gets in his way. Not only the way of life, but the name, the brand, and who he is now defines ULTRA.